Our Story

Our co-founders Phillip and Alex combined their passion for better-for-you food with a shared obsession with flavor and travel. They landed on edamame for its nutrition, with high plant protein, clean ingredients, nothing to apologize for, and started playing with the flavors they loved personally but had never once seen in the snack aisle. One flavor became two. Two became three, four, five, and more. They have no plans on stopping. They are relentlessly out in the world, eating things, bringing back ideas, and asking whether it works on a roasted bean. The result is a snack built around a simple rule: Every flavor has to come from somewhere real. Bringing the most popular flavors around the world and sharing these flavor inspirations in our snacks. We call it the Origin of Flavor. You can call it the best thing you’re snacking on.

Where You Bean. Open Crunch Enjoy.  — Founders of Where You Bean